The Challenge of Modern Wireless Infrastructure

Historical areas and design districts in North America are an important part of the cultural heritage and identity of our communities. To protect these sites, local authorities often designate these areas with specific design requirements to ensure that any new infrastructure projects do not distract from the existing aesthetic of the area. Some of these areas are central to tourism, which creates a demand for public or private network operators to incorporate additional capacity that can adequately serve the concentration of users.

Constructed using only US-manufactured steel, WirelessPSC Smart Poles are designed to safely support and conceal wireless network equipment and a wide variety of connected Smart Cities technologies, without compromising an area’s aesthetic. All WirelessPSC Smart Pole designs are galvanized and can be finished with various attractive paint or powder coatings that serve to improve the structure’s resistance to natural elements.

At WirelessPSC, we maintain that thoughtful design can complement both the development of wireless infrastructure and the preservation of an area’s aesthetic character. WirelessPSC has developed a wide variety of decorative Smart Poles that can be integrated seamlessly into the existing architecture and historical character of any city.



WirelessPSC's technical team specializes in wireless infrastructure design and engineering; their extensive experience working with city planners, systems integrators, utilities, turf vendors, and network operators enables them to rapidly develop decorative pole designs that address the needs of all stakeholders in the process. Their technical team is equipped to collaborate with the appropriate municipal point of contact, craft designs based on the unique capacity and aesthetic requirements of each area and provide high-quality image simulations to enable decision-makers to make the choice that best suits the city’s needs.

It is inevitable that municipalities and wireless network owners/operators find themselves collaborating on infrastructure projects, and equally inevitable that these relationships are sometimes challenged by the parties’ competing interests. Public and private network operators, of all sizes, are responsible for providing coverage and capacity for their users, often in the most cost-effective way possible. Municipalities are usually supportive of an increase in wireless coverage. Still, the visual footprint of the hardware might be more important to the city than it is to the party making the capital investment.

Because our team has over 30 years of experience working in the wireless industry, WirelessPSC is well-equipped to work with both the network owner/operator and municipality to ensure both parties are able to achieve their goals. WirelessPSC can provide a design that complies with city guidelines while also using radio frequency analysis to ensure that the decorative pole designs meet the network operator’s coverage and capacity targets for the area. The team also provides ongoing support to ensure that the wireless infrastructure is functioning optimally, and visual standards are maintained. To this end, WirelessPSC has extensive experience working closely with the various installation teams responsible for the construction of each site to confirm that the installation process is properly executed, and materials are handled correctly.


The combination of a high degree of control over the design and manufacture specifications of custom decorative Smart Poles, and a long history working with wireless network owners/operators enables WirelessPSC to “un-stick” long deadlocked infrastructure projects. It is unfortunate--but not uncommon--for underserved portions of wireless networks to remain due to a failure of the network operator to adapt to municipal requirements. It is also a reality that unappealing infrastructure has an adverse effect on the public’s ability to enjoy its beautiful outdoor spaces. WirelessPSC’s comprehensive suite of services and extensive experience from successful projects have made our team a valuable partner when navigating the complex subject of wireless infrastructure deployment in sensitive historical areas.


Nick Davis manages corporate development and government affairs for WirelessPSC. He currently leads WirelessPSC’s corporate strategy, manages relationships with professional organizations and municipal jurisdictions, and provides industry knowledge in blogs and press releases. Nick has strong expertise in the topics of smart cities infrastructure, smart mobility, and all-things digital. Outside of work, Nick has a deep passion for the outdoors and recreational activities. He loves to go cycling, jogging, exploring nature, and conversating with other outdoor enthusiasts. Nick graduated from Baylor University with a Bachelor of Arts in History, and then obtained his JD of Law from Texas A&M University School of Law.

Find out more about Nick Davis and his current projects with WirelessPSC on LinkedIn:

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